Retail industry is closely related to people's lives, but with the rapid development of electronic commerce in recent years,
physical retailers performance declining trend, how to deal with the pressure of competition market and the size of retail
enterprises to improve store performance to become a big problem.Genevison digital signage as a new tool of information
display in the brick-and-mortar retailers application helps to increase the degree of customer experience, to a certain extent can more intuitively
and image transfer the information to the customer, thus improve the brand image and sales.
Believe that the customer for long long team, salesman response is too slow, services are not satisfied with the purchase,
or choose another case in retail stores have happened almost every day, the shopkeeper can stay strategically in the
customer longer (for example, elevator, etc.) at the checkout counter, rest hall placed digital signage to play some
promotions, advertising, the latest product information to customers to distraction, entertainment clients, to make the
customer is willing to take the time to reside, enhance their purchase desire. Businesses can also use digital signage
spot some brand story, thus improve the customer's brand awareness and identification.
Customer experience to the brand, customer service satisfaction more determines the long-term store sales. Vendors using interactive digital signage can make customers simply click on the corresponding
products can follow one's inclination sly know they want to buy the product information, completely avoid the customer
looking for assistant asked, more don't need to introduce salesman struggle. Digital signage by dynamic product
introduction, visualization of the contents of advertisements, shallow the increase of the customer purchase desire.
Currently, more and more retail commercial and retail store chain was born, and is an essential feature of a chain of
standardized management, so the retail enterprise how to use digital signage to standardize management?